Britney Spears as a brand

For the usual newspaper reader, life Britney Spears seems madness. But for some certain people of Ms. Spirs - a gold vein which brings the improbable sums of money. Proceeding from judicial documents, well-being Britney is estimated in 125 million dollars, and its monthly income makes 737 thousand dollars, hence, 9 million a year. However the given sums - anything in comparison with in how many is estimated a brand «Britney Spears».

Company Elizabeth Arden has received more than 110 million from sales of spirits Britney Spears among which aromas «Believe», «Curious» and «Fantasy», and PepsiCo paid to it of 10 million for one advertising performance.

One usual every day photo Britney is bought by magazines from 250 dollars to 100 thousand, considering a foreshortening, quality and exlusive. The photo receives agency X17 for photo Britney more than 30 percent of their aggregate profit: in 2007 in its pictures owners of agency have earned 2,5 million, and they have received for exclusive photos of the bald singer of 500 thousand dollars.

Their competitors Splash News declare, that have earned on a photo of Ms. Spirs about 15 percent from the aggregate profit. On average data, Britney brings an order of 20 percent from the general profit of the paparazzi.

Practically daily in news-stands there are new releases of magazines with Britney Spears on a cover. The newspaper with the singer on a cover is sold by million circulation, in средне for 33 percent it is better, than usual release.

From January, 2006 till July 2007, Britney appeared on a cover of magazines People, Us Weekly, In Touch, Life and Style, OK! And Star on the average 175 times of all for 78 weeks. During that period, sale of editions with the singer on a cover, have brought to owners of magazines more than 360 million. She also in sixth time heads annual rating Yahoo Search.